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Gwendolyn Smith

Gwendolyn Smith

Product Marketing Certified: Core; Pragmatic Marketing Certified - Level II

Senior Product Marketing Manager
Litera

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About this Speaker

With 12+ years of product marketing experience among 5 industries, Gwen is passionate about telling and selling the stories of great products to the right audience. Generally speaking, she partners with Sales and Product to then drive the go-to-market strategy for new products and enhancements, including user research and messaging, competitive intelligence, revenue enablement, and customer advocacy programs. In her current role, Gwen and the Litera team are solving the complexities of today's legal tech environment by consolidating everything a firm needs to draft documents and manage deals within a simple user experience. Previously, she disrupted traditional workflows by bringing new B2B products to market within the automotive, multifamily housing, retail, and artificial intelligence industries.

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