Gwendolyn Smith

Gwendolyn Smith

Director of Product Marketing
TransUnion

15 June 2021, 03:30 PM

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About this Speaker

With 12+ years of product marketing experience, Gwen is passionate about telling and selling the stories of great products to the right audience. Generally speaking, she partners with Sales and Product to drive the go-to-market strategy for new products and enhancements, including user research and messaging, competitive intelligence, revenue enablement, and customer advocacy programs.

Gwen has just embraked on a new adverture as the Director of Product Marketing at TransUnion.

Previously, Gwen and the Litera team worked to solve the complexities of today's legal tech environment by consolidating everything a firm needs to draft documents and manage deals within a simple user experience. Before then, she disrupted traditional workflows by bringing new B2B products to market within the automotive, multifamily housing, retail, and artificial intelligence industries.

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