I am currently a product marketer at TikTok, the leading destination for short-form mobile video to inspire creativity and joy around the world.
In my role, I support TikTok's API, which scales TikTok's advertising products by enabling campaign management, commerce and creative technology companies to offer these solutions to their customers.
Prior to my current role, I managed product marketing at Kenshoo, a leading marketing technology company, supporting the growth and success of their social media advertising solutions. This came after I worked several years within the advertising industry, strategizing, managing and reporting on digital campaigns within leading advertising agencies, such as Havas Media and Geometry Global.
As a subject matter expert within the social advertising landscape, I leverage a variety of quantitative and qualitative research methods to collect data, analyze solutions and develop technical Sales, Marketing and Product assets to reinforce the value proposition and demonstrate unique differentiators that highlight the value our product provides for our customers and the market.
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