In too many organizations, Product Marketing receives its marching orders from a parade of departments (Product, Engineering, Sales, etc.). It's easy to slip into reactionary mode--putting out daily fires and managing tactical demands instead of taking a seat at the head of the strategy table.
It's up to Product Marketers to make the shift from simply saying "yes" to asking "why?" when it comes to innovation and strategy. As a team that touches nearly every department in the organization, Product Marketers are in a unique position to make data and experience-driven decisions about how and when to go to market.
Product Marketers have a 360-degree view of the organization
Product Marketing bridges the gap between innovation and reality
Product Marketing is no longer a cost center--and now it's time to prove it
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