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A Good-to-Great Framework for Product Marketing

A talk by Nick McLachlan
Product Marketing Manager, Adobe

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About this talk

We all know the difference when we see a great marketing campaign compared to a good one, whether it’s B2B or B2C. Great marketing captures our attention and makes us want to share it. It can make us smile or feel more informed. In this session, Nick will unpack a framework for end-to-end product marketing to take your launch from good to great.

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