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A Winning Framework for Product Launches

A talk by Seiyonne Suriyakumar
Product Marketing Lead, Dropbox

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About this talk

Bringing products to market is a complex, collaborative and challenging endeavor, and product marketers often sit at the epicenter of this effort, coordinating efforts of multiple departments and teams.

This session will highlight a pre-launch, launch, and post-launch framework that can help set you and your teams up for success.

Presentation takeaways: - Pre-launch preparedness - Alpha and beta launch best practices - Launch squads and cross-departmental collaboration - Doing things that don’t scale - Prioritizing features and resources

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