Better Together: Why a Solid Partnership Between Marketing and Product Can Lead to Long Term Business Growth

A talk by Erik Mansur
VP, Product Marketing, Crayon

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About this talk

It’s taken for granted that getting sales and marketing on the same page is of the utmost importance. But what about your marketing and product management teams?

Crayon’s VP of Product Marketing, Erik Mansur, will discuss the three critical areas of product and marketing alignment, helping to drive your organization towards the ultimate mindset shift: that marketing shouldn’t only be in service to sales.

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