How Can You Connect GTM Strategy to Execution and Ensure Organizational Alignment?

A talk by Jeffrey Hanrahan
Senior Director of Product Marketing, RealPage

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About this talk

In this session, you will learn:

  • How to use an X-matrix to link strategy > initiatives > projects > OKRs

  • How to use a bowler chart and monthly reviews to track progress and report results

  • How to use structured problem solving to find the root cause of missed KPIs and get them back on track

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