Category Shifting Product Marketing

A talk by Ali Wiezbowski
Director, Product Marketing, Peloton

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About this talk

Peloton is a category transforming company - one that is leading the way for the growth of Connected Fitness as a category and competition that is following suit.

What does it mean to be a PMM? What is most critical, not only to drive product adoption, but broader categorical shift in consumer behavior, all while maintaining your leadership position?

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