Collaborate, Communicate, Conquer: How to Ace Market Launches with Wrike’s Proven Go-to-Market Playbook

A talk by Amit Pande and Suan Weng
Wrike and Wrike

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About this talk

Building great products and features is only the first step to launching a great software business. Real success lies in taking products to market, generating revenue, and building customer loyalty.

In this interactive session, Wrike product marketing experts Suan Weng and Amit Pande will identify the biggest obstacles teams face in landing successful cross-functional launches and how to overcome them. They will share Wrike’s global GTM playbook that helped the company scale to over $140MM ARR before its successful acquisition by Citrix. They will also cover how companies and PMM teams can drive growth by being agile and adaptable, how the right tools can drive change, and how to land product launches with a hybrid workforce split between home and the office.

Don’t miss your chance to learn more about Wrike’s proven playbook for product launch success!

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