Establishing a Market Sizing Framework: TAM, SAM, and What Else, Ma'am?

A talk by Minerva Thai
Manager of Product Marketing, Avalara

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About this talk

TAM, SAM, SOM – is it more marketing acronym flimflam? No, they are components of market sizing. They are also terms that can be misunderstood but should be learned well by product marketers. In order to help make assessments of target markets and evaluate new product investments, you must be able to size go-to-market opportunities even when working with limited data points and ambiguity.

In this session, I will cover the development of a market sizing framework and the considerations to keep in mind for every project. Building this skill will allow your team to contribute strategic value to the company and understand market potential to make informed decisions.

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