Future-Proofing Your PMM Team: How & When to Scale

A talk by Nick Knuppe
Product Marketing Lead, Mollie

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About this talk

As a PMM how do you know when to scale your team? What kinds of signals should you look out for? What rationale and motivation do you need to quantify the need for more headcount to management? How will you define the PM x PMM role? These are all the questions a PMM needs to answer when scaling your function. In my presentation, I’ll share some of the learnings and insights I’ve gained throughout my career scaling B2B and B2C teams in Growth and Product Marketing.

The presentation will discuss:

  • What to expect and what not to expect when scaling your PMM team

  • Defining your team’s core workstreams and how to motivate for headcount

  • How to define the role of PM x PMM as your team begins to scale

  • What does a healthy PM x PMM ratio look like?

  • Who to reach out to for guidance and feedback?

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