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GTM Strategy - From 0 to 60 in 1 Quarter

A talk by Daniil Karp
Product Marketing Manager, Asana

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About this talk

The presentation will be a case study of Asana's recent 2019 launch of our solution for Marketing and Creative Production teams. It'll cover the market research, product development, targeting, GTM strategy, sales enablement scoping, content development, training delivery, certification and launch.

The presentation will dig into 3 major focus areas:

  • market research and product development
  • sales enablement and content development
  • training/certification/and launch

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