Lead the way

Membership Exclusive content, 30+ frameworks & templates, 150+ hours’ of PMM presentations and PMM mentors

How Product Marketing can Drive Change in the face of Disruption.

A talk by Pragya Tyagi
Senior Product Marketing Manager, Booking.com

Register to watch this content

By submitting your email you agree to the terms
Watch this content now

Stages covered by this talk

About this talk

How can a product marketer be instrumental in steering change in an established company?

How can you go against the status quo to understand new audiences, influence product development & launch solutions for a new category?

In this talk, I'll share real examples & practical tips on how we made this happen at Booking.com, adapting a very successful Hotels marketplace for a new supply category, Homeowners. With a mission to make it easier for everyone to experience the world, Booking.com has grown from a small Dutch start-up founded in 1996 to the third largest ecommerce company in the world. With over 28m bookable listings, covering 142k destinations in 229 countries worldwide, Booking.com connects travelers with the world's largest selection of incredible places to stay from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Learn from amazing companies like these


Proudly supported by

Your logo could go here!

If you'd like to get your brand in front of attendees contact us.