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How can a product marketer be instrumental in steering change in an established company?
How can you go against the status quo to understand new audiences, influence product development & launch solutions for a new category?
In this talk, I'll share real examples & practical tips on how we made this happen at Booking.com, adapting a very successful Hotels marketplace for a new supply category, Homeowners. With a mission to make it easier for everyone to experience the world, Booking.com has grown from a small Dutch start-up founded in 1996 to the third largest ecommerce company in the world. With over 28m bookable listings, covering 142k destinations in 229 countries worldwide, Booking.com connects travelers with the world's largest selection of incredible places to stay from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts.