A lot is riding on your product launch and go-to-market execution. You’ve invested tremendous time, resources, and dollars to ensure you deliver on key business metrics like revenue and pipeline. Your reputation is even on the line. Every element of the execution will depend on a rigorous and well thought out value proposition statement. Get that wrong, and all the sales and marketing execution dependent on it is in jeopardy.
Join us as we discuss best practices on how to write a value proposition upon which you can confidently base your launch and GTM plans. We’ll also share three great examples and a template to create your own value proposition.
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