Understanding your consumers' needs and wants has become essential to ensure your product is future-proof. Listening to your audience and collecting user insights empowers product marketers with informed GTM strategies and will help product teams build customer-centric products and services.
In this talk, Francisco will share a successful operating model between Product Marketing, Research, Product and Marketing teams and spotlight recent successful product launches that were grounded in a deep understanding of the customer truth.
How to relentlessly pursuit the customer truth
How to leverage insights and experimentation to design your narrative
How to unfold your narrative across all possible customer touch points
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