Insights -> Experimentation -> Innovation, the Journey of PMM

A talk by Francisco Bram
Head of Global Product Marketing, Uber Eats

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About this talk

Understanding your consumers' needs and wants has become essential to ensure your product is future-proof. Listening to your audience and collecting user insights empowers product marketers with informed GTM strategies and will help product teams build customer-centric products and services.

In this talk, Francisco will share a successful operating model between Product Marketing, Research, Product and Marketing teams and spotlight recent successful product launches that were grounded in a deep understanding of the customer truth.

Key takeaways:

  • How to relentlessly pursuit the customer truth

  • How to leverage insights and experimentation to design your narrative

  • How to unfold your narrative across all possible customer touch points

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