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Product Marketing for Innovation - How Facebook's AR/VR PMM Team Positions Product for the Future

A talk by Meaghan Fitzgerald
Meaghan Fitzgerald Head of Product Marketing, AR/VR Content Facebook, Facebook

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About this talk

Product marketing sits at the intersection of marketing, product, business strategy, and user experience, and are responsible for ensuring that a companys products can truly find product market fit. But in new innovation-driven markets, where products, audiences, and business strategies have yet to be defined, PMMs must leverage new techniques and frameworks. Meaghan Fitzgerald, Head of PMM for Content on Facebooks AR/VR marketing team, will speak about the product marketing function at Facebook as well as techniques she and her team use to find compelling market opportunities in a new and innovative industry.

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