Navigating the School Ecosystem; Cross-Collaboration for GTM Success

A talk by Chad Meirose
Product Marketing Manager, Clever Inc.

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About this talk

When developing a product for learning, student success is at the crux of the product; however, ensuring that all stakeholders are aligned is crucial. This presentation will share how aligning product launch across districts, students, and families takes place across marketing, product, design, and customer success teams.

Key takeaways:

  • Positioning Matters

  • The narrative and story that you tell must intrigue all stakeholders

  • Difference in opinions is okay, how you navigate matters

  • Collaboration makes for a successful GTM

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