Panel: Building Buyer Personas

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About this talk

As product marketers, we understand the importance of buyer personas. They paint well-rounded views of the people making key purchase decisions and allow us to create personalized experiences throughout their journey. But how do you bring new buyer personas into market in a way that gets other teams and departments as excited as you are?

In this session, we'll walk through the importance of buyer personas, their unique need in relation to user personas, and focus on why the way you deploy personas throughout your organization is as important as building them in the first place.

Key takeaways:

  • Buyer personas are NOT user personas and why that is important

  • Best practices when creating your buyer personas

  • How you deploy personas throughout your org is a critical step in ensuring you didn't build them in vain

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