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Product Marketing Metrics That Matter

A talk by Mary Sheehan
Senior Product Marketing Manager, Adobe

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About this talk

We product marketers have a dirty little secret - we're afraid of Measurement. That's Measurement with a capital M - monitoring the success of a launch or campaign, and tracking all the way through product adoption or sales. Why are we scared? In today's world, there are so many metrics that we could track, that it's overwhelming, and hard to pinpoint what exactly we should focus on. What are the metrics that matter?

Industry experts often describe measurement as an integral part of product marketing, yet many of us struggle with presenting metrics in a way that will actually impact the business. Whether you’re just tracking a launch, working with a longer sales cycle, or managing upsell and cross-sell, measurement can be daunting. This presentation will cover tactics of how to get the metrics that will move your business forward - and impress your product manager, a client, or the CEO. Specifically, you'll learn:

  • An overview of some of the top metrics that matter (and those that don't)
  • Metrics that matter to different stakeholders
  • The importance of pilots
  • Examples of how to use metrics to move your business (note: there's no silver bullet!)

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