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Quarterbacking a Launch: Unifying Your Entire Team Around Bringing a Product to Market

A talk by Jeffrey Vocell
Director, Product Marketing, Iterable

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About this talk

Launching a product is a team sport. Whether you're a team of 1, or 100, rallying and involving all your internal teams across marketing, sales, services, and management is crucial to achieving your goals. In this session, we'll talk about how you can align all your stakeholders in a launch, and quarterback key strategies that drive success. Coming out of this session, you'll be equipped to quarterback a launch - just like one of the greatest of all time, Tom Brady.

Presentation takeaways - How to set process & tiering for product launches - Getting buy-in for your launch - How to execute and drive a team towards a launch - How to communicate the outcomes of a launch broadly

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