Scaling Alongside Giants

A talk by Ray Cao
Managing Director, Global Head of Product Strategy & Operations, TikTok

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About this talk

For brands, TikTok is the one platform where they can reach new, highly engaged audiences, build brand affinity, and drive traffic off-platform. Our ad products let brands express their content and voice creatively while maximizing the unique values and opportunities with an always-on platform. For every minute and every dollar an advertiser spends with us, it could be spent somewhere else.

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