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A growing number of companies today have their own sales enablement teams--as a product marketer, your ability to help drive revenue can depend on working with that team or filling the enablement gap yourself. Yet, you're not a seller, so how do you ensure you're setting your sales teams up for success? It goes far beyond creating persona's and sales assets; it requires a cross-functional strategy that keeps your sales "customer" at the core. In this session, we'll look at a case study and practical tips for scaling sales enablement to win the hearts of your sellers while driving the right value-selling behaviors.