Effectively Executing an End-of-Life Strategy

A talk by Janine Jurji
Senior Product Marketing Manager, Later

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About this talk

Depending on your Myers Briggs personality, you either love or hate end-of-life-ing products, features and/or partnerships. Whilst they can be seen as a failure, products that are effectively dissolved should be treated as a success. It allows the company to make way for new ideas and focus efforts on areas that really bring value to your customers. But, how do you effectively end-of-life a product, and how do you do it with buy-in from stakeholders?

This session will explore everything from developing an EOL plan to timelines, workflows, and positioning to help you feel confident in tackling an end-of life project in your org.

  • What data to consider when making end-of-life decisions

  • Messaging and transition plans for different customer segments

  • How to get buy-in from stakeholders

  • Internal communication for alignment and focus on overall product strategy

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