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Building Product Marketing's "Team of the Year" (Fast!)

A talk by Yoni Solomon
Director of Product Marketing & GTM Strategy, G2

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About this talk

It’s never been more critical to have a strong product marketing team living in the middle of your fast-moving, complex company to architect successful go-to-market strategies.

Before you can go-to-market, you need the right strategy and team in place. Join Yoni, who will share the playbook he’s used to build the Product Marketing Alliance's Team of the Year Winner for 2019.

Key Takeaways: • The uniform and repeatable processes behind every go-to-market activity at G2 • The product marketing ''personas'' behind G2's versatile team • G2's launch playbook, and how to measure impact from the intersection

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