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Top 5 Reasons Your Win/Loss Programs Fail

A talk by Parag Pathak
Team Lead, Product Marketing, IBM

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About this talk

Win/Loss programs provide direct customer feedback and invaluable insights into how well your marketing, product, support and other areas of business are doing.

While the benefits are numerous, many organizations fail to take advantage of win/loss analysis, and those that do, often find that the programs does not add value.

In this session, we will focus on the benefits of a win/loss program, dive deeper into the top 5 reasons such programs fail, and explore practical solutions to make win/loss analysis a key value driver for your team.

Presentation takeaways: - Key benefits of a win/loss program - Top 5 reasons why win/loss programs fail - Practical solutions to make win/loss analysis work for your team

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Parag Pathak

Product Marketing Leader; MBA Instructor; Keynote and Panel Speaker; Product Marketing Ambassador

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IBM

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