You May be Leaving Opportunities on the Table - A Joint GTM Approach for Integrated Enterprise Tech Solutions

A talk by Sola Ogunsola
Sr. Product Marketing Manager, IBM

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About this talk

Increasing the value of a sale through cross-selling and up-selling delivers significant ROI, but can be challenging with a complex enterprise technology portfolio.

What role can product marketing play in making these strategies successful? It goes beyond knowing your audience and building out the right customer journey. Learn how a collaborative and integrated GTM approach can help maximize opportunities.

Key takeaways:

  • Understand product fit and where intersections are in the customer journey

  • How to use analytics to reveal strong product patterns to improve cross selling and upselling strategies

  • Create joint positioning and messaging Develop joint GTM motions to enable sales and CSMs

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