Increasing the value of a sale through cross-selling and up-selling delivers significant ROI, but can be challenging with a complex enterprise technology portfolio.
What role can product marketing play in making these strategies successful? It goes beyond knowing your audience and building out the right customer journey. Learn how a collaborative and integrated GTM approach can help maximize opportunities.
Understand product fit and where intersections are in the customer journey
How to use analytics to reveal strong product patterns to improve cross selling and upselling strategies
Create joint positioning and messaging Develop joint GTM motions to enable sales and CSMs
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