Getting a product to market is no easy feat. It leans on lots of communication, moving parts and skillsets, but mastering each is critical. On this stage, headliners from the likes of Etsy, Deliveroo and Asana will be sharing their learnings and handing out tips and techniques like there’s no tomorrow.
Experts speaking about Go-to-market
Talks related to Go-to-market
8
Welcome to the Festival
8
Rapid Go-To-Market: How we built and launched in 10-days to respond to the COVID19 crisis
8
The Product POV: Creating Demand and Go-to-Market Strategy
8
How to Take Products to Market with Confidence - Every Time
8
The Intersection of Product Marketing and Developer Marketing
9
Become Product Marketing Certified
9
4 Steps to Sharpen Your Go-to-Market Focus With Customer Segmentation
9
Drive Company Strategy with Product Marketing
9
3 Pillars of a Scalable Go-to-Market Success Formula: Breeze your launches and win the market
10
Be the Voice of Your Customer
10
GTM Strategy - From 0 to 60 in 1 Quarter
10
Workshop: When Going Viral - The Rise and Fall of The Hoverboard
10
Breaking & Entering: Seeking Alignment when Products and Companies Merge
11
Quarterbacking a Launch: Unifying Your Entire Team Around Bringing a Product to Market
11
Customer Journey Maps: Take a Walk in your Customer’s Shoes
12
Developing a Product Marketing Strategy for a Mobile App
12
Creating a Marketing Strategy during the Pandemic
13
Life After Launch: Driving Product Engagement and Revenue Growth
14
Find Your Sweet Spot
14
0 to 1 Product Launches
14
A Winning Framework for Product Launches
14
Festival Wrap-up
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